Creative testing for Meta ads
Prune the losers. Scale the winners. Every week.
autoprune runs your weekly creative test cadence — new variants, honest reads, and kill/scale calls backed by spend data. Nothing ships without your approval.
- UGC — kitchen demo v3$148 · CPA $41.20 (2.1×)Kill
- Static — bundle offer v1$212 · ROAS 3.4 (1.6×)Scale +50%
- Hook swap — “ships free” v2$40/day · brief readyNew test
The weekly loop
The discipline of a media buyer, without hiring one
Winning on Meta is a cadence problem: test new creative weekly, kill what loses, feed what wins. autoprune keeps that cadence for you.
- 01
Propose
Every Monday autoprune drafts a test batch — new variants built from your brand guide, briefs included.
- 02
Approve
You review the batch and every kill or scale call. One tap each. Nothing runs without you.
- 03
Launch
Approved ads publish to your Meta account in a clean test structure, budgets already set.
- 04
Read & prune
Once an ad has earned enough spend, it gets an honest verdict — scale, kill, or watch — with the numbers behind it.
The approval gate
You hold the gate
autoprune supplies the discipline; you supply the judgment. Every consequential move — launch, kill, scale — waits for your approval, with the evidence to earn it.
“CPA of $41.20 is 2.1× your account baseline after $148 of spend. Two cheaper variants from the same batch are outperforming it.”
Evidence beside every move
Each proposal shows spend, CPA or ROAS, and the delta against your account baseline — right next to the approve button.
Reasons in plain language
No scores to decode. Every verdict says why, in the words you'd use yourself.
A full audit trail
Every proposal, approval, and execution is logged with timestamps. You can always see what ran and why.
Your next test batch could go out this week
Connect your Meta ad account, approve your first batch, and let the cadence take it from there.
Start pruning